Flames sign Sarich for 2 more years

CALGARY, Alberta, June 29 (UPI) — Veteran Calgary Flames defenseman Cory Sarich has been re-signed to a two-year contract, the team announced Friday.

“Cory is a true competitor who plays the game the right way, with fire and grit,” General Manager Jay Feaster said.

The club said the contract was worth $4 million.

Sarich joined the NHL with the Buffalo Sabres in the 1998-99 season. He also played for Tampa Bay and was signed by Calgary as a free agent in 2007.

In 887 NHL games, Sarich has 20 goals and 146 points, including 10 goals and 57 points in 351 contests with the Flames.

“He is capable of delivering the big hit and as such keeps opposing players honest, he eliminates time and space down low, he moves the puck well with a good first pass, he is one of the leaders in our room and he is a well-liked and well-respected teammate,” Feaster said.

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Digital Agency Launches Tumblr Commerce Service for Brands

With images pulled directly from retailer sites, Pinterest seems made for e-commerce, but a digital agency is gambling that Tumblr users also have a hankering to buy the artfully photographed vintage raincoats and tubs of gourmet ice cream they see there.

Portland, Ore.-based Coexist Digital has developed a commerce platform for Tumblr that enables users to buy products without ever leaving the page they’re on, with transactions enabled by the payments startup Stripe. While individual Tumblr “stores” like Made By Nike have cropped up before — starting with the November 2010 launch of fashion retailer Of A Kind’s Tumblr blog, which is powered by Shopify’s shopping-cart technology — Coexist’s commerce platform is the first to aspire to power the back end for a cross-section of brands on Tumblr.
Jeni’s Splendid Ice Creams
Jeni’s Splendid Ice Creams

“We just landed on the idea of Tumblr commerce, and the idea of being able to buy from a Tumblr blog was wildly exciting,” said Coexist’s principal Dan Coe, whose agency is focused on shopping experiences for brands like Bath & Body Works and C.O. Bigelow.
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Mr. Coe says the agency’s Tumblr commerce platform has two service levels: one designed for small businesses and the other for brands. For the former, Coexist and Stripe would take a roughly 6% cut of sales transacted through the platform, but the service would be free to use. In the case of brands, he’s envisioning something more custom where Coexist might develop a Tumblr blog for an event like Fashion Week and then power a pop-up store where Tumblr followers could buy limited-edition goods that had been unveiled that week.

The service’s first taker is Jeni’s Splendid Ice Creams, which has 10 stores in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole Foods but shipped more than $1 million of product through its website last year. Its Tumblr account launched last week, and items for sale are marked with a yellow dot, including a $32 ice-cream-sandwich collection.

“We’re thinking of it as an outlet to do some smaller sales and sell some [limited-edition] products that we wouldn’t put on our website,” said Jeni’s community manager Ryan Morgan, who noted that his team is thinking of Tumblr as a virtual pop-up shop, though it’s too early to say whether product is moving.

Tumblr has taken its first steps toward developing a revenue model, announcing in April that its “Radar” post on the user dashboard would become available as an ad unit. It launched its first major brand campaign with Adidas, focused on the now-underway 2012 UEFA European Championship, earlier this month.

Meanwhile, the company is encouraging third parties to innovate in e-commerce on the platform, but shows no signs of wanting to enter that space itself.

“We are constantly amazed and delighted by the creative ways that third parties leverage the Tumblr platform and have put a tremendous amount of care into making our API as functional and flexible as possible,” said Tumblr’s VP-product Derek Gottfrid in an emailed statement to Ad Age.

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Tweet With Caution

BY JAMIE BARTLETT AND CARL MILLER | JUNE 26, 2012

Barry White is a Social Media and Internet Marketing Guru as well as a Website Design Specialist. To learn more about his services, please visit ClickDaddy Internet marketing at http://www.clickdaddy.biz

Michele Grasso is a Sicilian drug dealer — a fugitive who had evaded arrest since 2010. He had seemingly mastered the art of flying under police radar, until he made a simple mistake: He posted pictures of himself on his Facebook page, grinning in front of a wax model of U.S. President Barack Obama at London’s famous Madame Tussauds museum. He also helpfully included the name and a photograph of the pizzeria where he was working, leading him to be snagged by British police this year. Grasso is now back in Italy, in prison.

Social media is profoundly affecting the work of security and law enforcement, even more than the invention of the telephone over a century ago. As more of us transfer details of our lives — our whereabouts, interests, political views, friends, and so on — online, it inevitably involves and interests the agencies tasked with keeping us safe. Facebook has been used to try to hire hit men, groom targets of pedophiles, violate protective orders, and steal identities. Al Qaeda’s Somali affiliate, al-Shabab, runs a Twitter account while pirates operating in the Gulf of Aden use blogs, Twitter, and Facebook to plan and coordinate their attacks. In late 2010, British police reportedly received more than 7,000 calls from the public concerned with crimes linked to Facebook.

British law enforcement agencies are also developing more powerful methods to patrol this area of cyberspace. Some police forces are believed to be testing various types of automated social media collection and analysis tools to help criminal investigations and gauge the “temperature” — the background levels of resentment and grievance — of communities they work with. London’s Metropolitan Police now has a social media hub to spot early signs of riots or demonstrations during this summer’s Olympics. The United States is getting in on the game as well: This year, the FBI was seeking companies to help it build up social media monitoring apps for much the same purpose. Dozens of crimes — most more complex than Grasso’s indiscretions — have already been solved by accessing social networks.

But law enforcement’s involvement in the communications revolution carries risks as well as rewards. A number of ethical, legal, and operational challenges have yet to be resolved, and they threaten to derail the whole affair. In “#Intelligence,” a recent paper for the British think tank Demos, we describe two conditions that must be met before law enforcement extends its work into the world of social media. Unfortunately, the laws and norms to satisfy these conditions remain embryonic even as monitoring technologies grow more pervasive.

Take condition one: There should be a broadly proportionate relationship between the degree of intrusion into someone’s private life, and the necessity and authorization for that intrusion. But both Britain’s Regulation of Investigatory Powers Act and the U.S. Patriot Act are more than a decade old — signed into law before the existence of Facebook, YouTube, or Twitter. These pieces of legislation recognize citizens’ fundamental but qualified right to privacy, and they define the occasions when and process by which this right can be transgressed.

The problem is that the meaning of “private,” in the world of social media, is less obvious than a decade ago — more a series of shifting shades of gray. This leads to obvious operational problems. Is entering a Facebook group covertly the same sort of intrusion as infiltrating an offline group? Is collecting tweets similar to listening and recording a person shouting in public? What are the mechanisms by which these steps can be accomplished, and when do they represent a violation of citizens’ privacy? In truth, no one really knows.

A recent U.S. Supreme Court decision (United States v. Jones) carries significant ramifications on these questions. The court decided that the use of GPS tracking devices without a warrant breached the Fourth Amendment, which bars unreasonable searches and seizures. A car on a public highway is not necessarily private — anyone can see it and potentially follow it — but the court determined that Jones would reasonably have expected his movements to be private and not subject to government monitoring. This “expectation of privacy” test was a complex enough question in Jones’s case, and it is only more contentious when it comes to social media, where public expectations of privacy are varied, confused, and constantly in flux.

The Jones decision is also important because of the potential of mass surveillance that technology now allows. As Justice Sonia Sotomayor noted in her concurring opinion on the Jones ruling, “[B]ecause GPS monitoring is cheap in comparison to conventional surveillance techniques and, by design, proceeds surreptitiously, it evades the ordinary checks that constrain abusive law enforcement practices: ‘limited police resources and community hostility.’” But GPS monitoring is nothing compared with what law enforcement can learn from social media — in fact, it is labor intensive next to what an individual police officer can learn about someone by spending a few minutes online. In Britain, a fairly senior police officer is required to authorize directed surveillance. None is required for Googling suspects.

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